busselton jetty: bringing the marine discovery centre to life
Elevating Experiences at Busselton Jetty. Discover the creative journey of integrating the Marine Discovery Centre into the Busselton Jetty brand with engaging visuals and impactful storytelling.
Busselton Jetty faced the challenge of integrating a new attraction, the Marine Discovery Centre, into its existing brand identity while creating an engaging visitor experience. My role was to resolve this by delivering cohesive visuals and impactful storytelling to connect the Centre seamlessly with the Jetty's iconic reputation.
What We Achieved Together
As Marketing Coordinator for Busselton Jetty, I had the privilege of blending strategy and creativity in launching the Marine Discovery Centre. This self-paced, interactive attraction immerses visitors in the wonders of the Southwest’s marine ecosystems. My contributions included creating vibrant wall murals, exterior window signage, A-frames, directional flags, and counter signage, ensuring a cohesive and engaging visitor experience. To capture the essence of the Centre, I organised a content shoot with local photographer Lauren Trickett, resulting in stunning visuals that sparked curiosity and drove visitor engagement. The project’s success highlights the power of thoughtful design and storytelling in creating memorable experiences.
What I did for them
Graphic Design of Large Scale Signage and branding materials
Content Photoshoot coordination to capture tone and target audience
Brand Management to ensure consistency across existing attraction to new attraction
Project Coordination
Marketing Campaigns and Attraction Launch