Uncovering Business Issues: A deep dive into the backend revealed a disaster. His site was a spam magnet—thousands of bot-generated comments cluttering unused blog pages, hacking attempts left unchecked, and no recent backups for over six months. Worse still, it wasn’t connected to Google Search Console or Analytics, making it impossible to track performance or optimise for search visibility. Unfortunately, this is a common reality for businesses that invest in low-cost, template-built websites that promise results but fail to deliver.