Stacey and David, owners of Santech WA, approached me to improve their online visibility after relocating their established Perth-based business to the South West. Despite their unique expertise in shower screen restoration and a successful reputation in Perth, they faced significant competition locally due to the prevalence of hard water and established competitors.

I conducted a comprehensive SEO health check, identifying critical issues such as poor optimization, a clunky customer journey, and a lack of integrated social proof. Their before-and-after gallery redirected customers to social media, creating unnecessary friction in the user experience. Additionally, the website’s structure lacked clarity, with minimal navigation options and an inefficient layout.

To address these challenges, I optimized their Squarespace website, prioritizing ease of navigation and integrating social proof directly into service pages. SEO strategies were applied across the site, including keyword optimization, metadata updates, and content restructuring. A blog was added to further boost SEO and improve their visibility on Google.

As part of our ongoing partnership, I manage their website with monthly blog updates that enhance SEO and provide ready-to-use social media content. Blogs are also posted on their Google My Business profile, ensuring consistent local visibility and engagement tracking. These efforts are building a strong digital foundation for Santech WA to compete and succeed in the South West market.